Business Systems Analyst

At Actable ( we are redefining marketing services by putting the customer at the center of our world. As we define a new business category, the Customer Data Accelerator, we turn the old, channel-driven marketing paradigm inside-out. Our customer-first approach strengthens, expands and enhances our clients’ relationships with their customers, and is built around the core data disciplines that are required for marketing success in the digital age: collection, organization, activation, enrichment, and optimization.

Our results-oriented culture is built on a diverse set of skills possessed by a collaborative and forward-looking team who are hungry to deliver solutions to tough problems, working with our clients to achieve new marketing milestones.

The Business Systems Analyst oversees the implementation, deployment, and utilization of key marketing technology platforms, including of Customer Data Platforms (CDPs) and Email Service Providers (ESPs). Working with a cross-functional team of technical stakeholders, project management and solutions architects, the Business Systems Analyst supports in translating customer needs and business goals into software requirements and serves as a liaison between key business stakeholders and product and technology teams. Additionally, the Business Systems Analyst is the lead on documenting business requirements for ESP and CDP deployments and leads systems design and recommendations for platform deployment.


Our ideal candidate has 3-5 years experience in marketing technology implementation, utilization and deployment, with recent work in either ESP or CDP implementations. This person should be highly competent technically, with excellent verbal and written communication skills, comfortable working in a collaborative team environment, and confident in deadline-driven project delivery. A background in consulting or consultative software implementation is highly desired. Specific work experiences that are aligned with this role include:

  • Designing and documenting business processes and workflows based on business needs
  • Developing business requirements for large-scale software implementations and migration
  • Gathering stakeholder input and assembling into normalize, communicable formats
  • Use-case discover and development of requirements for use-case implementation
  • Day to day client interaction and client management
  • Quality assurance of business requirements documentation
  • Gap analysis of business requirements and chosen software applications
  • ESP or CDP platform management
  • Risk assessment in platform migration and implementation
  • Researching and proposing cost effective technical solutions to address business challenges such as improvement of development, processes, and governance standards.

Additional Area of Focus:

As an early stage, growth company we need our team to be able to perform a wide range of roles. As such, there are some experiences that would really differentiate the ideal candidate:

  • Direct experience in an ESP or CDP implementation or migration
  • Familiarity with Agile and Scrum project methodology
  • Experience working with marketing technology APIs
  • Familiarity with front-end tagging and scripting

Job Benefits

Cultural Add

We are looking for people who are willing to come to an early-stage start-up to help us build something truly special, learn continuously, and have fun along the way. This is an environment for A-players who inherently believe that real-time, cross-channel customer experiences are the future of marketing, and that they themselves possess the intellect and drive necessary to deliver that future. The ideal employee must display Actable’s core values on a daily basis:

  • We act with integrity, always. We are sincere and honest with our clients and with each other.
  • We are relentlessly curious. We like to ask, “why,” we love to learn, and we are never satisfied with “good enough.”
  • We love to innovate. We build things and invent solutions and products that our clients need.
  • We focus on results, and continuous improvement. We drive incremental revenue for our clients on an ongoing basis.
  • We collaborate. We share, teach and learn together. We have a ton of fun along the journey.

Additionally, since we are spread between locations and travel frequently, candidates must be comfortable in a high-collaboration virtual environment. Actable has clear guidelines for our expectations in this area. Note, this position is located in New York but another Eastern Time Zone city may be suitable alternatives for the right candidate. Actable will offer an attractive compensation package of base salary, profit sharing, and medical / dental / vision benefits.

Actable’s Commitment to Diversity and Inclusion

At Actable, our team is our most important asset. We work with clients from a variety of backgrounds and experiences, whose shared goal is to connect with customers in meaningful ways that build trust and value. Our ability to deliver great work to them is rooted in our commitment to a diverse, inclusive culture that is built around the belief that we learn and grow better together.

In building our team, what matters most is that you are yourself when you’re with us. We welcome the unique contributions of our employees and seek to celebrate and support individual voices for the collective benefit of our team and our customers. As such, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. For more information please email [email protected].

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