Actable’s suite of AI models unlock your customer data to drive growth.

Actable’s predictive scores are used by dozens of brands to better understand and target marketing activations for some common marketing use cases:

• Identify new users likely to convert
• Mitigate churn among existing customers
• Create repeat purchases from existing customers
• Provide relevant product recommendations.

Actable Predictive suite customers share a common set of challenges:

• Data Science resources are limited or non-existent.
• The brand needs a way to reach customers at key moments in time to drive incremental purchases & mitigate churn.
• A cloud data warehouse contains a trove of customer data, but it’s not available to the marketer for insights & activations.

The Predictive Suite powers an on-demand insights portal with rich information about customer behaviors and data dynamics.

Insights about your customers

• How many repeat customers do I have?
• What are the timelines between purchases?
• When did my customers last engage? With site? With email?
• From what channels am I acquiring customers?

Insights about the models.

• What factors drove performance?
• How well did the model fit my data?

Insights about performance.

• How accurately are the models predicting churn and purchase behavior?
• What products are commonly purchased together?