The Predictable customer shares a common set of challenges:
Data science resources are limited, and don't have time to address marketer requests
Current AI tooling is built for tech teams, or are captive to an execution channel, not portable
Black-box solutions offer limited transparency or insights and no positive feedback loop
Introducing Predictable - a suite of AI models helping marketers to predict key customer lifecycle events. The models score:
Purchase Propensity
Propensity models use signals from 1st party customer data to score how likely an individual customer is to make a purchase. Target high propensity users in ads & email.
2nd Purchase
The repeat purchase model scores each customer at the time of their most recent purchase to determine how likely each is to purchase again. Target offers toward customers less likely to buy again.
Likelihood to Churn
Churn models help to predict which customers are most likely to slip away. Churn windows are customized for each client. Leverage email and other owned channels to prevent churn.
Product Recommendations
Determine the most relevant purchase is based on what each customer purchased last. Serve recommendations in a tool of your choice.
Predicted LTV
Forecast the current and future value of each customer on file. Build lookalikes of high LTV customers to acquire more. Target loyalty offers to your best customers.
Predictable is fully transparent about the fit of the model to your data and the key datapoints that drove lift in the model. We also mine the data that we score for insights and patterns that many marketers don't have access to. For example, we share insights about:
How many repeat customers do I have?
What are the timelines between purchases?
When did my customers last engage? With site? With email?
From what channels am I acquiring customers?
What factors drove performance?
How well did the model fit my data?
How accurately are the models predicting churn and purchase behavior?
What products are commonly purchased together?
Predictable seamlessly connects with most leading cloud data warehouses and many leading CDPs.
Predictable’s suite of AI tools starts under $1500/mo.
Founders Craig Schinn, Matt Greitzer, and Michael Baumgaertner launched Actable with a singular focus on first-party customer data, applied to drive sustainable enterprise value. Now there’s Predictable.
Let's Talk
Ready to learn more? Contact us to learn more about how Predictable can power return on investment for your brand.
