Over the last couple of years, the MarTech world has changed drastically. Customers are increasingly demanding and expecting more personalized experiences, and business teams are realizing that in order to power more sophisticated use cases, they need access to more data.
For years, traditional Customer Data Platforms (CDPs) have been the go-to solution, helping companies collect, store, and activate their data. However, with the new privacy regulations, the increased unreliability of third-party cookies, and the rise of data platforms like Snowflake, Databricks, and BigQuery, it’s more important than ever for companies to compliantly leverage all of their first-party data and take full advantage of their existing data infrastructure.
These trends have led to the development of a new architecture, the “Composable CDP,” which assembles CDP capabilities around your cloud data warehouse. Composable CDPs have become mainstream solutions in the market, largely due to Hightouch for pioneering the concept.
So you may be asking: How do you differ between Traditional CDPs and Composable CDPs, and what factors do you need to consider when evaluating solutions? Or how do you determine whether a traditional CDP or a Composable CDP is right for you?
We answer these questions and more in our newest whitepaper with Hightouch. Click here to download your copy.
