Platforms

Drive ROI From MarTech with Our Experts

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CDP Implementation

Our team de-risks and accelerates time-to-value in complex CDP implementations. Tap into our collective experience to avoid pitfalls and set up your toolset for success.

Customer Data Acceleration

Our team helps you to get the most out of your software investments. As an ongoing operator, outsourced team, or a train-to-hand-off partner, Actable can guide and enhance your customer data and MarTech platform operations. We help you harness the full potential of your tech and data investment for outsize impact and returns.

ESP Migration

The Email Service Provider (ESP) is often the key activation point for first-party customer data. The modern ESP is also a full-fledged multi-channel marketing tool. Actable can help you to migrate and modernize the capabilities of your ESP to drive powerful activations using your 1st party customer data.

#Publishing
Actable Transforms a Global News Organization's Customer Experience

Transform Customer Experience with CDP Strategy

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#FinancialServices
Personalized Website Experiences Drives 8X Lift
800%
Lift in Loan Application Starts

A financial services client wanted to increase loan applications by personalizing on-site offers based on customer data.

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#Publishing
Tailored Experiences with CDP Doubles Conversion Rates
130%
increase in conversion rate
70%
cut in time-to-deploy new offers

A large subscription publisher was hampered by legacy tools and processes to manage on-site promotions.

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#FinancialServices
Successful CDP Deployment at a Global Bank
100+
Stakeholders
200+
pages of documentation

Actable implements CDP at Global Bank

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#CPG
Actable Accelerates Client CDP Initiative
47%
faster

Actable Improves CDP Adoption Speed by 47%

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#FinancialServices
Actable Facilitates CDP Migration, Saving Millions
$2
million saved on SaaS fees
15
+ years of email marketing campaigns migrated

CDP Migrations Saves Millions

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“I enjoy helping our customers strategize and enable their tools. Especially as the marketing landscape is changing with third-party cookies going away. It opens up the space for us to guide and consult the client on relying on the data they have instead. And in many instances, help grow that brand loyalty that would not be be repaid by ‘new’ customer/users. Therefore, in some ways, helping the client save money while making money.”

Yeci Arrezola

Marketing Solutions Specialist

Hear From Our Experts

“I enjoy helping our customers strategize and enable their tools. Especially as the marketing landscape is changing with third-party cookies going away. It opens up the space for us to guide and consult the client on relying on the data they have instead. And in many instances, help grow that brand loyalty that would not be be repaid by ‘new’ customer/users. Therefore, in some ways, helping the client save money while making money.”

Meet the Team Working at Actable
Meet the Team Working at Actable

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