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The Intelligence Factory is a closed-loop system that helps brands structure, enrich, and activate customer intelligence faster.
Powered by pre-built accelerators and built in your stack, Actable enables smarter segmentation, faster activation, and measurable business results.
Built for marketing, analytics, and growth leaders who need to move faster with the customer data they already own.
A client-owned data foundation that delivers a unified customer view. Structured for identity resolution, analytics, and activation. Built in your cloud and ready to support any downstream tool or team.
Actable’s proprietary accelerators including predictive models, AI-powered segmentation, third-party enrichment, customer universe reporting, and decision support tools. Everything you need to turn signals into strategy.
Execution frameworks that turn insight into measurable performance. Includes segment-level targeting, test plans, measurement strategies, and orchestration support. Designed to help client teams move quickly, scale what works, and drive better results.
Founders Craig Schinn, Matt Greitzer, and Michael Baumgaertner launched Actable with a singular focus on first-party customer data, applied to drive sustainable enterprise value.
Actable helps brands move faster and grow smarter with improved customer intelligence.
The Intelligence Factory is how we do it—a structured system that turns insight into action and drives real business results.
Better analytics. Better experience. Better outcomes.
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