The Intelligence Factory

From Raw Data to Predictive, Measurable Business Outcomes

#Travel
Real-Time Lead Scoring with Vertex AI and BigQuery: Accelerating High-Intent Conversions
For marketing and sales teams, speed is critical. When you can’t identify high-intent leads in real time, ...
See the Data
Modernizing Data Infrastructure for Scalability and Cost Efficiency
Introduction A sophisticated B2B services company needed to migrate from a fragmented and costly data infrastructure to ...
See the Data
#Retail
Unifying Customer Data in BigQuery for Smarter Analytics and Activation
Introduction For many brands, unlocking the full potential of customer data remains a challenge. Without a unified view ...
See the Data
#Retail
Turning Churn Into Opportunity: How Predictive AI is Reshaping Customer Retention
Introduction For many brands, churn is a costly but often misunderstood problem. Traditional retention strategies rely on reactive ...
See the Data
#Retail
Actable Enables Customer Data Modernization for Luxury Outerwear Brand
Challenge Our customer's data infrastructure was built primarily to support data focused on wholesale and retail. As the ...
See the Data
#Retail
Driving Performance with Predictive Segmentation: How One Brand Scaled Meta ROI
The Challenge During a high-stakes selling season, a national DTC brand needed its Meta campaigns to deliver—not ...
See the Data

Unlock Measurable Outcomes with Actionable Customer Analytics

You’ve invested in capturing data about your customers. But how much of that data are you actually putting to use?

Actable powers rapid time-to-value customer analytics.

The Intelligence Factory is our proprietary framework and suite of pre-built accelerators that transform raw customer data into structured, enriched, and actionable customer intelligence.

Built directly in your stack, it powers smarter segmentation, faster activation, and real business results — without SaaS lock-in or data replication in third-party systems.

How the Intelligence Factory works:

Capture the right customer signals — identity, behavioral, transactional, and contextual — with foresight into activation. This includes inputs like website behavior, geolocation, app interactions, and historical campaign engagement. The focus is on collecting data that can be transformed into actionable insight.

Learn More

Structure the collected data into use case-ready attributes using pre-built pipelines and enrichment layers. These attributes are designed to support downstream modeling, AI integration, and activation across marketing and product use cases.

Learn More

Apply predictive analytics and machine learning models to generate insights such as churn risk, customer lifetime value, and product or message propensity. Data is enriched with third-party attributes where relevant and prepared for real-time decision-making through integrated AI tooling.

Learn More

Deploy insights across marketing and customer experience platforms. The Intelligence Factory delivers a strategic activation roadmap, enabling measurement against KPIs tied to business impact—such as ROAS improvement, engagement lift, and churn reduction.

Learn More

Elevate your digital strategy, transform analytics, and seamlessly migrate with our specialized Google Cloud expertise.

We have extensive knowledge in:

  • – Strategy.  From modernizing your stack to leveraging the potential of ML/AI, we create tailored solutions for your organization.
  • – Marketing Analytics. With our comprehensive analytics solutions we give your team actionable insights, a complete view of your customer and more.
  • – Migrations. Move and adapt with ease. Our experience in data warehousing, messaging platforms and CDPs make transitions seamless.
Learn More

Founders Craig Schinn, Matt Greitzer, and Michael Baumgaertner launched Actable with a singular focus on first-party customer data, applied to drive sustainable enterprise value.

Activate Your Latent Customer Data Assets

  • 5x–20x lift in customer engagement
  • 15% reduction in customer churn
  • 10–30% improvement in ROAS

 

Actable was created to help organizations turn customer data into measurable business results.

Today, brands are under pressure to do more with less. The Intelligence Factory meets that need by transforming raw data into structured, enriched, and actionable insights—quickly, and without the cost or complexity of legacy systems.

The Intelligence Factory is how we do it—our proprietary framework and suite of pre-built accelerators that transform raw data into structured, enriched, and actionable intelligence, ready for activation across marketing and customer experience.

In a phrase: It’s our job to help our customers understand their customers because we believe that access to better customer data leads to better customer experience, better enterprise responsiveness, and greater enterprise value.

Meet the Team Working at Actable

Insights

First Party Data Enrichment

Actable Drives Organizational Alignment

Actable Segment Accelerator Drives 3.6x Lift

Architecting a Customer Data Infrastructure

Cross-Channel Cart Abandon Journeys

Re-thinking 3rd Party Data in a 1st Party World

Newswire: Tech Agnostic vs Tech Objective