At Actable (www.actabledata.com) we are redefining marketing services by putting the customer at the center of our world. As we define a new business category, the Customer Data Agency, we turn the old, channel-driven marketing paradigm inside-out. Our customer-first approach strengthens, expands and enhances our clients’ relationships with their customers, and is built around the core data disciplines that are required for marketing success in the digital age: collection, organization, activation, enrichment, and optimization.
Our results-oriented culture is built on a diverse set of skills possessed by a collaborative and forward-looking team who are hungry to deliver solutions to tough problems, working with our clients to achieve new marketing milestones.
We are looking for innovative minds and team players to join our growing team, with offices in New York City, Portland, OR and Denver, CO.
The Director of Marketing Technology Strategy is a leadership role, responsible for guiding and shaping our fast-growing marketing technology strategy practice. This role focuses on advancing a strategy practice that supports our clients by identifying and prioritizing opportunities for improving their technology maturity, digital transformation, systems selection, solution design, change management and analytics capabilities. This position is responsible for acting as a trusted advisor to clients for strategic and technical guidance.
The practice you will lead drives the technical discovery of the MarTech ecosystem to identify high-level technology capabilities and integration processes to be implemented, as well as setting the principles and patterns to guide technology implementation in collaboration with the clients IT organization and our specialist solutions architects.
This arm of the company also consults on enablement strategy for Artificial Intelligence and Machine Learning. It is important for this person to have a robust knowledge and interest in AI and ML resourcing for marketers and to have a confident POV to successfully advise our customers.
Lastly, as a Google Cloud certified company it is advantageous to have advanced analytics skills with a focus on GCP.
Your team’s engagements help our clients understand:
- How their current state capabilities align to industry best practices, competitors, and their business need
- What technology initiatives and functionality will enable them to achieve their business goals, while crafting the vision of their future state from an enabling capability perspective
- How to implement technology capabilities over time, detailing business benefits and value, while improving customer experience program performance
You must be able to:
- Identify gaps and opportunities through business analysis and uncover client needs to reach their business objectives.
- Analyze and assess possible technologies and vendors, to guide our clients in technology selection processes
- Communicate a broad marketing technology point of view to an executive-level audience.
- Provide expertise, vendor knowledge, and industry best practices across marketing technology components such as:
Customer Data Platform, Cloud Data Warehouse, Data Collection, Data Integration and Activation, Data Collaboration, Machine learning, Decision Management, Business Intelligence
Your work will also include scoping the delivery of technology strategies for our clients, while collaborating with our Solutions and Customer Success teams to sell solutions and services across our consulting practices (Data, Engineering, Data Science, Customer Analytics, Platform Architecture and Deployment). In this pre-sales context, your role will be showcasing how specific technologies would enable the business to drive value for the brand by delivering more personalized customer journey and experiences.
Specific responsibilities include:
- Lead Actable’s Technology Strategy team
- Manage multi-stream engagement teams and/or multiple client delivery projects
- Support engagement team with advising senior executives on strategic realignment initiatives by developing business models, strategies, and action plans
- Facilitate client’s management decision making process and guide stakeholders through implementation of industry best practices and cutting-edge technologies
- Manage design of holistic solutions to transform organizational structures, business processes, and technology platforms
- Conduct discovery sessions, requirements gathering, and redesign on major business processes
- Closely work with technology partners to design and implement software solutions and deploy process automation, artificial intelligence, machine learning, and customer analytics.
- Support research and identification of new technology capabilities to resolve client challenges
- Manage business development initiatives and client proposal development process
- Manage up to executives on overall account health and strategic priorities
- Support development of thought leadership materials
- Provide mentorship, coaching, and hands-on training to staff
- Provide verbal and written performance feedback and acts as a career advisor
- Promote collaboration, teamwork, and Actable’s core values
Required Experience
Our candidate is a well-rounded professional with explicit experience in MarTech. This person should be well exposed to the Martech landscape and be comfortable owning a client conversation on the topic. This person has experience in digital marketing services, with consultiing experience highly-desired, and is comfortable finding a path to hit goals through both short-term projects and longer-term agency retainers. Specifically, desirable experience includes:
- 5+ years of work experience within the space of technology, data, and customer experience, either at a consultancy, an agency, technology vendor or client-side.
- A master’s degree in business or technology
- Expertise in advising on or implementing technology in a consulting role (either in agency or internal)
- Familiarity with the processes and artifacts around enterprise architecture
- 5 or more years of relevant experience, including experience in management consulting and/or client facing engagement delivery, required
- An interest in expanding your knowledge. We want you to broaden your expertise and never stop learning
- A desire to push at the frontier of digital experience technology
Cultural Add
We are looking for people who are willing to come to an early-stage start-up to help us build something truly special, learn continuously, and have fun along the way. This is an environment for A-players who inherently believe that real-time, cross-channel customer experiences are the future of marketing, and that they themselves possess the intellect and drive necessary to deliver that future. The ideal employee must display Actable’s core values daily:
- We act with integrity, always. We are sincere and honest with our clients and with each other.
- We are relentlessly curious. We like to ask, “why,” we love to learn, and we are never satisfied with “good enough.”
- We love to innovate. We build things and invent solutions and products that our clients need.
- We focus on results, and continuous improvement. We drive incremental revenue for our clients on an ongoing basis.
- We collaborate. We share, teach and learn together. We have a ton of fun along the journey
Additionally, since we are spread between locations candidates must be comfortable in a high-collaboration virtual environment. Actable has clear guidelines for our expectations in this area. Actable will offer an attractive compensation package of base salary, profit sharing, and medical/dental/vision benefits.
Actable’s Commitment to Diversity and Inclusion
At Actable, our team is our most important asset. We work with clients from a variety of backgrounds and experiences, whose shared goal is to connect with customers in meaningful ways that build trust and value. Our ability to deliver great work to them is rooted in our commitment to a diverse, inclusive culture that is built around the belief that we learn and grow better together.
In building our team, what matters most is that you are yourself when you are with us. We welcome the unique contributions of our employees and seek to celebrate and support individual voices for the collective benefit of our team and our customers. As such, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. For more information please email [email protected].
