Why You Need a Central Resource to Manage Your CDP

Craig runs the solutions, analytics, and engineering functions at Actable. He is a bona fide expert in CDP, with 6 years of experience both as client and provider. Most recently, Craig built the CS & services functions at Lytics, an enterprise CDP. Prior to that Craig led Marketing for The Clymb, an INC 5000 retailer. Craig has also built the reporting & data sciences practice for Accordant Media, and held numerous analytics leadership positions at Razorfish. He started his career in big consulting with Accenture. Craig is also an alumnus of Hofstra University and received his MBA from Columbia Business School.