How can you create a foundational “Customer 101” dataset and maximize its value through enrichments and a data-driven learning cycle?
In our new comprehensive guide, Craig Howard, Actable’s Chief Solutions Officer breaks down the process of mastering customer data with a modern approach.
You’ll discover how to create a formidable ‘Customer 101’ dataset, enrich it through insightful learning cycles, and watch it transform your business outcomes. And how machine learning models, experimentation, and continuous improvement can revolutionize your customer data strategy.
Read the full article on martech.org
