Smart People, Working Together, Solving Hard Problems

Yeci brings together marketing strategy and data as she delivers the best outcome possible for our clients.

Michael leads client operations including account development & delivery. Michael built his career working on data enablement for marketers in the advertising technology space, and most recently ran Strategy and Operations at Accordant Media, which was acquired by Dentsu Aegis Network in 2016. Having run cross-functional teams in both the US and UK, Michael’s leadership roles have focused on delivering outcomes against complex problems, and stewarding clients along sustainable growth paths. Michael is a graduate of Stanford University.

Liz has been a software developer for over eight years, mainly focused on server-side programming and distributed systems. Before programming professionally, she was an applied linguist and worked in higher education in the U.S. and abroad. Her well rounded skills help us to build our quality product and she is constantly working to take our Predictable product offering to the next level.

Bess is a Solutions Engineer, helping implement and integrate technical solutions on behalf of customers. They join Actable with a seasoned background in the service industry and as a graduate of Epicodus, where they completed a certificate in Web and Mobile development. They are excited to build relationships with clients and team members as they continue to develop their programming knowledge.

Dan adds two decades of hands-on experience in various technical domains, including software, data, and machine learning. He is committed to staying at the forefront of cloud technologies, leading complex, innovative projects that leverage the full potential of cloud solutions, particularly in the Google ecosystem.

Dan’s leadership guides our Data Engineering practice and teams through intricate technical landscapes while fostering a culture of continuous learning and adaptation. He emphasizes innovation, not just limited to technology itself, but also extending to team dynamics and the clear communication of technical ideas, ensuring robust, state-of-the-art engineering solutions.

Joe is a Solutions Consultant at Actable, responsible for helping clients deploy 1st party customer data across their martech & analytics ecosystems. Joe has deep client-side marketing & lifecycle marketing experience including fashion retailer Charles Tyrwhitt and Equinox fitness centers.  Joe was worked extensively with CDPs and customer data warehouses.  Joe is a graduate of Radford University.

Adam is a large part of the brains behind our predictive AI magic! As Director of Data Engineering for Predictable, Adam steers our strategy and innovation to help our customers drive predictive outcomes.

He is focused on turning complex data puzzles into actionable insights, making Predictable a trailblazer in predictive AI marketing technology.

Andy helps lead development of Predictable, Actable’s ML platform designed to help marketers get more value out of their data. Before joining Actable, Andy’s data science career spanned a variety of verticals, including health care and marketing. Andy received his M.S. from The New School with a focus on quantitative policy evaluation, and his B.A. from Occidental College.

Matt is the CEO of Actable – responsible for all business functions. Prior to Actable, Matt was Co-CEO of Amnet, the $400MM programmatic arm of DentsuAegis Network. Matt joined Amnet via the acquisition of his company, Accordant Media, a tech-enabled service which he co-founded in 2010 and grew to nearly $20MM in annual revenues. Prior to Accordant Matt held leadership positions at Razorfish and its predecessor, Avenue A. Matt is a graduate of Bowdoin College.

Dana is one of our experienced Data Engineering leaders based in Salt Lake City, Utah. His passion for innovation and collaboration make Actable an even better place to work.

With a background in technical delivery for enterprise data consulting, he brings a wealth of knowledge in data engineering, analytics engineering, and business intelligence. Dana is driven by curiosity and a commitment to leveraging data to support our clients’ needs and advance our Data Engineering Practice. His hands-on approach and strategic mindset are invaluable as we continue to grow and drive forward-thinking solutions.

Craig leads Actable’s solutions consulting team, developing customer data strategies and deploying technologies for Actable’s customers. Craig also oversees Actable’s industry partnerships with MarTech providers, including customer data, cloud database, and customer experience platforms.

Craig has 25 years of experience delivering multi-channel enterprise marketing technology solutions. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation.

Prior to joining Actable, Craig led Merkle’s solution architecture team as Chief Solution Architect. He was responsible for design of marketing technology solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments.

Prior to joining Merkle in 2009, Craig served as Director of Business Intelligence Systems and Services at a startup focused on providing marketing management to small businesses. Prior to that, he served as Director, Marketing Technology at Epsilon/DoubleClick, acting as Chief Architect for an interactive database marketing solution, enabling advanced segmentation and reporting capabilities specific to online channels. Craig began his career with Accenture and Braun Consulting, serving as a Manager within the CRM and Database Marketing consulting groups. Craig holds a Bachelor of Science in Civil Engineering from the University of Illinois at Urbana-Champaign.

Aren is a Marketing Solutions Specialist at Actable. Aren is responsible for helping global brands better organize, analyze, and activate their first party customer data. Prior to joining Actable, Aren worked extensively in the programmatic media space, and was a machine learning consultant for the largest transit system in the US. Aren has a Masters Degree in Applied Urban Science & Informatics.

Jessica is a Solutions Consultant at Actable focusing on product ownership with clients, enabling the ability to activate 1st party customer data across their martech & analytics ecosystems. Jessica has deep client-side marketing & lifecycle marketing experience including BMW, Cuyana, and Tiffany and Company. Jessica is a graduate of Binghamton University School of Management and is located in Munich, Germany.

Malorie is an Associate Director Solutions Consultant with Actable, a leading digital transformation consultancy, focused on helping clients accelerate value from their 1st party customer data assets. Malorie has worked with blue-chip clients across CPG, finance, and publishing. Prior to joining Actable, Malorie was an implementation consultant at Lytics, a leading CDP, and has over a decade in email, performance media, and analytics.

Jessyca is master of Python, R & SQL. In addition to her work in data analytics, she has also been a software engineer, helping to round out Actable’s ability to delivery insights to marketing channels and supporting our product, Predictable.

Jessyca has a BS in Economics from Portland State, and is currently pursuing her Masters in Data Analytics from Oregon State University.

Craig runs the solutions, analytics, and engineering functions at Actable. He is a bona fide expert in CDP, with 6 years of experience both as client and provider. Most recently, Craig built the CS & services functions at Lytics, an enterprise CDP. Prior to that Craig led Marketing for The Clymb, an INC 5000 retailer. Craig has also built the reporting & data sciences practice for Accordant Media, and held numerous analytics leadership positions at Razorfish. He started his career in big consulting with Accenture. Craig is also an alumnus of Hofstra University and received his MBA from Columbia Business School.

Aaron is one of our Account Directors, overseeing a portfolio of accounts with a strategic focus on technology enablement and data science expansion.

He brings with him deep experience as a client advocate and development leader at Martech industry frontrunners, including Lytics.

Lizzie is an experienced people supporter and team organizer, particularly in the tech space. She approaches HR and Employee Experience with a people centric focus.
As our Manager of Employee Experience, Lizzie takes care of our people relations functions. She keeps us compliant, functional and happy.

Ronak is a seasoned Marketing Technology strategist with over 15 years of experience at the intersection of cloud computing, data, and analytics.

As Director of Technology Strategy at Actable, he specializes in leveraging customer data to drive business outcomes, meticulously crafting and implementing tech stacks centered on customer data to bolster marketing efforts. His expertise extends to developing strategic data plans that resonate with core business objectives, ensuring organizational alignment to maximize the impact of customer data initiatives.

Previously at Slalom, Ronak excelled in driving sales, strategy, and execution within the high tech and digital-native business sectors. His tenure included pivotal roles such as technical account manager and sales engineer, where he played a crucial role in expanding cloud services and nurturing new client relationships. His passion lies in guiding clients to evolve into data-centric organizations, utilizing cutting-edge cloud, data, and analytics solutions to foster growth and spur innovation in the marketing technology landscape.

Alex is one of our Account Directors, tasked with improving and expanding her clients first party data utilization and derived value. She comes to Actable most recently from Havas, where she worked in the Martech & Data Consulting practice, helping clients better utilize data and technology to drive business value in media.