Intelligence Factory
Our Capabilities
- - - Core Practice Areas
  - - Our core practice areas are designed to meet an enterprise at any stage in their customer data journey, from discovery, to implementation, to analysis and enrichment.
    - Tech & Data Strategy
      
      Data Engineering
      
      Platforms
      
      Marketing Analytics
  - - Google Cloud Services
      Boost your digital strategy, transform analytics, and migrate your marketing analytics with our Google Cloud expertise.
      
      Technology Partners
      We partner with leading technology providers to design and deploy customer data strategies.
    - Client Stories
      Learn how Actable has enabled leading enterprises to maximize customer data value.
Outcomes
Company
- - - Company
  - - The Customer Data Accelerator: Pioneering the last mile of transformative data outcomes.
      
      Overview
  - - Meet the Team
      Careers
      News & Press

Predictive models, enrichment, and reporting that turn customer analytics into clear direction

Insights Engine

The Insights Engine is a repeatable, scalable system for turning raw customer analytics into business advantage.

It combines predictive models, segmentation frameworks, third-party data enrichment, and custom reporting tools—built to run directly on your cloud data infrastructure. The result is faster time to insight, stronger targeting strategies, and machine learning tools that are usable by real marketing and analytics teams.

With the Insights Engine in place, you can:

Predict which customers are most likely to buy, churn, or re-engage
Forecast lifetime value and repeat purchase likelihood
Build audience segments that improve efficiency and return on media spend
Enrich customer profiles with demographic and behavioral attributes

The outcome is predictive marketing insights—clean data in, clear direction out.

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What we deliver

Predictive scoring and segmentation models
Use cases include churn risk, propensity to buy, LTV forecasting, and product recommendations—proven to improve targeting, retention, and conversion.

Customer universe reporting
Dashboards that show how many customers you know, how recently they’ve engaged, and where to focus next.

Third-party data enrichment
Demographic and behavioral attributes layered in through trusted data partners.

AI-powered recommendations
An embedded assistant to guide model interpretation, segment creation, and campaign planning.

The Results

25% decrease in CPA and 12% higher conversion rates from predictive audience segmentation applied to paid media campaigns
$60MM annual revenue opportunity identified through predictive churn modeling and retention strategies
15–25% improvement in conversion efficiency from real-time lead scoring with AI models running directly in the cloud
Faster access to actionable insights, delivered consistently across teams and platforms
Integration-ready intelligence to power paid media, lifecycle marketing, and personalization

Client Highlights

#Retail

Turning Churn Into Opportunity: How Predictive AI is Reshaping Customer Retention

Introduction For many brands, churn is a costly but often misunderstood problem. Traditional retention strategies rely on reactive ...

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#Retail

Driving Performance with Predictive Segmentation: How One Brand Scaled Meta ROI

The Challenge During a high-stakes selling season, a national DTC brand needed its Meta campaigns to deliver—not ...

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#Travel

Real-Time Lead Scoring with Vertex AI and BigQuery: Accelerating High-Intent Conversions

For marketing and sales teams, speed is critical. When you can’t identify high-intent leads in real time, ...

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“Customer intelligence depends on the collection of the right customer data because you can spend unnecessary time collecting a lot of wrong data or a lot of data that isn’t impactful.”

Craig Howard

Chief Solution Officer

Hear From Our Experts

“Customer intelligence depends on the collection of the right customer data because you can spend unnecessary time collecting a lot of wrong data or a lot of data that isn’t impactful.”

Meet the Team Schedule a Call