Action Engine

Activate and deploy audiences across your Martech stack using tested segments, identity stitching, suppression, and lookalike models.

Implement and optimize your CDP to accelerate audience deployment, streamline integrations, and improve activation outcomes across channels.

Design and deploy testing frameworks that guide segment prioritization, campaign pacing, and incrementality measurement across channels.

Measure performance and attribute impact with dashboards, cohort reporting, and ROI-based optimization cycles.

Orchestrate personalized journeys across channels using decisioning logic and campaign triggers built for speed and scale.

• Improve cost per application by 42% and increase scale through AI-driven segmentation across paid media, onsite personalization, and email.
• Drive 8x more application starts and 11x more completions with personalized website experiences.
• Lift conversions by ~20% using targeted abandoned cart campaigns.
• Generate 32% more applications with 96% of qualified leads from just 32% of media spend—plus 8x more personalized messages and strong newsletter growth.
• Accelerate MarTech adoption by 47% in multi-brand CDP implementations.