Action Engine

Audience activation and targeting
Build and launch high-performing audiences across paid media, lifecycle, and owned channels.

CDP implementation and acceleration
Support for standing up or optimizing customer data platforms to enable faster audience deployment, cleaner integrations, and measurable activations.

Playbooks and testing frameworks
Actable-developed guides to test design, segment prioritization, campaign pacing, and creative rotation.

Measurement and attribution support
KPI dashboards, cohort-based reporting, and media effectiveness frameworks.

AI-powered orchestration tools
Support for decision-making and campaign optimization across tools and channels.

• 42% improvement in cost per application and ~10% more scale from AI‑driven segmentation across paid, onsite personalization, and email.
• 8x lift in application starts and 11x lift in completed applications from personalized website experiences.
• ~20% lift in conversions from targeted abandoned cart activation.
• 32% lift in applications with 96% of qualified leads from 32% of spend, plus 8x more personalized onsite messages and strong newsletter sign‑ups.
• 47% faster adoption of marketing technology in a multi-brand CDP rollout.