In the third installment of Actable’s Adaptable Interview Series, Actable Co-Founder Matt Greitzer sits down with Lee Martin and Zachary Van Doren of Quaero to discuss Identity Resolution. In this conversation, we dive into why this core functionality of a CDP sits at the crux of unlocking personalization at scale, and how it unlocks wider addressability.
For more information on Quaero, visit www.quaero.com/about
Matt is the CEO of Actable – responsible for all business functions. Prior to Actable, Matt was Co-CEO of Amnet, the $400MM programmatic arm of DentsuAegis Network. Matt joined Amnet via the acquisition of his company, Accordant Media, a tech-enabled service which he co-founded in 2010 and grew to nearly $20MM in annual revenues. Prior to Accordant Matt held leadership positions at Razorfish and its predecessor, Avenue A. Matt is a graduate of Bowdoin College.
