In the second installment if Actable’s Adaptable Interview Series, Actable Co-Founder Matt Greitzer sits down with Shabih Syed, Head of Product and Solutions Marketing at mParticle, to discuss how CDPs are starting to make waves in the highly developed and significant space of paid marketing, where legacy technologies are sunsetting and addressability is the new norm.
For more information on mParticle, visit www.mparticle.com
Matt is the CEO of Actable – responsible for all business functions. Prior to Actable, Matt was Co-CEO of Amnet, the $400MM programmatic arm of DentsuAegis Network. Matt joined Amnet via the acquisition of his company, Accordant Media, a tech-enabled service which he co-founded in 2010 and grew to nearly $20MM in annual revenues. Prior to Accordant Matt held leadership positions at Razorfish and its predecessor, Avenue A. Matt is a graduate of Bowdoin College.
