Actable debuts results from new 3rd Party Enrichment Exercise

Thursday, August 6, 2020

As part of ongoing work helping customers extract maximum value from their 1st party data sets, Actable recently undertook a data enrichment exercise that sought to better inform a client marketing team’s strategy in addressing a key high-value audience. By selecting a 3rd party data set with known strategic value, aligning it with a known high value 1st party data set, and building insights and models around it, Actable was able to demonstrate the full advantages of enriched user profiles. Check out the work and results, which are boosting revenue on our Case Studies page.