The Customer Data Accelerator

Pioneering the Last Mile of Transformative Data Outcomes

#ConsumerPackagedGoods
CDP Implementation for Global CPG

Actable leads global CDP deployment at major CPG.

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#FinancialServices
AI Boosts Marketing Performance by 42%

AI Boost Marketing Performance by 42%

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#FinancialServices
CDP Acceleration for Financial Services Provider

Actable accelerates CDP adoption by 8X

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#FinancialServices
Actable Drives Organizational Alignment

A large consumer bank was undertaking a rollout of a CDP across their enterprise.

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#Retail
Actable ML Models Double Repeat Purchase Rate

A multi-channel beauty brand struggled with “one and done” purchase behavior.

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#FinancialServices
Personalized Site Experiences Drives 8X Lift

A financial services client wanted to increase loan applications by personalizing on-site offers based on customer data.

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#Subscriptions
Tailored Experiences with CDP Doubles Conversion Rates

A large subscription publisher was hampered by legacy tools and processes to manage on-site promotions.

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Unlock Your Customer Data

You’ve invested in capturing data about your customers. But how much of that data are you actually putting to use? Actable is your data activation team. We synthesize your customer data across every tool, giving you the insights you need to make science-backed decisions about marketing, product, and the future of your business.

Our Data Solutions

Build a strategic roadmap and tactical plan towards a comprehensive customer data strategy. We help enterprises transform their tech and teams to deploy customer data against business outcomes.

  • – Design and develop a customer data-driven tech stack.
  • – Create a data strategy that aligns with key business goals.
  • – Align your organization and team to deliver on customer data imperatives.
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Implement and integrate new toolsets to power fluid and effective customer data deployment. Our expert practitioners de-risk your MarTech implementations and accelerate time to value.

  • – Deploy new technology with confidence – our team has seen it all, and done it all before.
  • – Maximize your customer data toolset with our expert operators.
  • – Supercharge your growth marketing efforts with end-to-end managed services from our practitioners.
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Answer the hard questions about your customers: Who is most likely to churn? When should you launch your product or sale? Back up every decision with data.

  • – Build more responsive marketing plans.
  • – Find deeper customer insights through data.
  • – Use customer data to inform pertinent business decisions.
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Founders Craig Schinn, Matt Greitzer, and Michael Baumgaertner launched Actable with a singular focus on first-party customer data, applied to drive sustainable enterprise value.

Activate Your Latent Customer Data Assets

Actable was created to help organizations turn first-party data into measurable business results.

In a phrase: It’s our job to help our customers understand their customers because we believe that access to better customer data leads to better customer experience, better enterprise responsiveness, and greater enterprise value.

  • 220% year-over-year growth
  • 80% of employees are former MarTech practitioners
  • 40% Fortune 500 client-base in 15+ global markets
Meet the Team Working at Actable

Insights

1st Party Data Enrichment

Actable Drives Organizational Alignment

Actable Segment Accelerator Drives 3.6x Lift

Architecting a Customer Data Infrastructure

Cross-Channel Cart Abandon Journeys

Re-thinking 3rd Party Data in a 1st Party World

Newswire: Tech Agnostic vs Tech Objective