This November, marketing leaders from the world’s top brands will gather in New York for the MarTech World Forum, and Actable is proud to be a sponsor.
As part of the two-day event, Craig Schinn, Co-founder and COO at Actable, will lead a roundtable discussion titled:
Accelerating Customer Analytics: How Radical Simplification of Customer Data Drives More ROI and Adoption
The session takes place November 18–19, 2025, at HK Hall in Hell’s Kitchen, and will bring together enterprise marketing and analytics leaders to explore how simplification creates speed, adoption, and measurable results.
Why this conversation matters
Marketers have never had more data or more complexity. Many teams are buried in disconnected systems, redundant pipelines, and dashboards that don’t link insights to impact.
This session will focus on how simplifying customer data stacks by removing friction, consolidating sources, and focusing on what drives value can help teams move faster and prove ROI sooner.
Craig will lead a practical discussion that tackles key questions:
- How much data do marketers really need to make smarter decisions?
- Where does complexity slow progress the most?
- How can you simplify without losing analytical depth?
- What’s the fastest path to proving ROI when new systems are introduced?
- How do you drive analytics adoption across non-technical marketing teams?
This is not a theory session. It’s a real-world conversation about how enterprise brands are rethinking their approach to customer analytics and achieving better results through simplicity and focus.
How Actable approaches the problem
At Actable, we believe customer analytics should drive measurable performance, not just more reporting. Our approach, the Intelligence Factory, helps brands move faster by making data usable, repeatable, and directly tied to business outcomes.
The Intelligence Factory includes three connected components:
- Customer Intelligence Hub: A client-owned foundation that unifies and structures customer data for activation.
- Insights Engine: Predictive intelligence and reporting tools that surface what matters most.
- Action Engine: Frameworks for executing, testing, and measuring what works.
Together, these components create a closed-loop system for connecting analytics to ROI. Each piece is designed to reduce complexity, improve speed to value, and increase marketing performance.
That same philosophy—focused, simple, and measurable—will frame Craig’s discussion at the MarTech World Forum.
Who should attend
This session is designed for enterprise marketing, analytics, and Martech leaders across industries including retail, financial services, CPG, travel, and technology.
If your role involves turning customer data into business outcomes, this roundtable will help you identify what to simplify, what to prioritize, and how to prove value faster.
Event Details
📅 November 18–19, 2025
📍 HK Hall, Hell’s Kitchen, New York City
🎟 Use code NYActAble50$% for 50% off registration
🔗 Register here
Why now
In today’s market, speed and clarity are the new competitive advantages.
If your teams are still fighting complexity, waiting months for results, or struggling to connect analytics to action, this session will offer a practical roadmap for change.
Ready to see how customer analytics can move faster and perform better?
Schedule a call to see how the Intelligence Factory turns data into measurable outcomes.
