Most organizations have the data. But few can act on it.
Customer signals sit in dozens of systems—web analytics, CRM, email platforms, e-commerce tools. Teams know the insights are there. What they don’t have is a system to bring it together, generate predictions, and activate in market.
That’s what the Intelligence Factory solves.
At Actable, we work with brands that are serious about customer analytics. They’re not chasing vanity dashboards or the next SaaS tool. They want faster decisions, cleaner execution, and measurable growth. That means making better use of the data they already have.
The Intelligence Factory is a modular framework that helps teams do exactly that. It transforms disconnected signals into predictions and execution—without vendor lock-in or multi-year platform delays. Built to run in your cloud, the Intelligence Factory turns data into outcomes through three integrated parts: the Customer Intelligence Hub, the Insights Engine, and the Action Engine.
Step 1: The Customer Intelligence Hub
Every team starts with scattered data. Purchase history is in one system. Email behavior is in another. Web signals live somewhere else entirely. It’s no wonder marketing and analytics teams can’t move quickly.
The Customer Intelligence Hub solves for that. It creates a client-owned foundation built in your cloud—BigQuery, Databricks, Snowflake, AWS—and connects behavioral, transactional, and CRM data into a unified customer view.
This isn’t another black box or SaaS tool. It’s a composable data model that consolidates identity, defines reusable attributes, and delivers clean, activation-ready profiles. In as little as 8–12 weeks, teams can move from silos to a single source of truth.
When a subscription brand struggled to predict churn, they used the Customer Intelligence Hub to stitch together browsing data and subscription records. That one connection revealed the signals that mattered—and uncovered a multi-million-dollar retention opportunity.
The Customer Intelligence Hub doesn’t just organize data. It sets the stage for everything that follows.
Step 2: The Insights Engine
With clean, structured data in place, most teams still hit a wall: they can’t get to predictive answers fast enough.
The Insights Engine makes predictions possible. Built to run directly on top of the Customer Intelligence Hub, it includes a suite of enrichment and modeling tools designed for marketers and analysts—not just data science teams.
Propensity to buy. Churn risk. LTV forecasting. Product or content recommendations. These are standard—but they’re rarely accessible. The Insights Engine operationalizes them, pulling directly from clean source data and producing scores that can be deployed across platforms.
One retail brand used the Insights Engine to score high-intent leads in real-time. Those scores drove immediate changes in prioritization—and produced a 15–25% lift in conversion rates. Another used it to model cross-channel behaviors and identify valuable winback segments.
Furthermore, if brands lack comprehensive first party data, the Insights Engine has a robust market of available 3rd party data and other enrichments. This data can be used to supplement customer insights, enrich unknown users with key identifiers, aid predictive modeling, and help to build out brand-specific prospecting universes to aid with acquisition marketing.
Step 3: The Action Engine
Predictions alone don’t generate revenue. You have to use them.
That’s where most organizations fall short. Predictive segments sit idle. Testing never scales. Journeys stay locked in platforms that can’t talk to each other.
The Action Engine fixes that. It’s a set of frameworks and deployment strategies that take insights and put them into execution—across paid media, email, onsite personalization, and more.
Unlike traditional CDPs or campaign tools, the Action Engine leverages a human-powered expert team who partners closely with brands to deploy the fresh insights from Insights Engine and relevant data from the Intelligence Hub. Actable’s testing frameworks establish a learning agenda and roadmap where, month after month, our clients benefit from fresh insights.
One client saw an 8x lift in application starts and 11x lift in completions by using the Action Engine to tailor their website experiences. Another drove a 42% drop in CPA by launching always-on segmentation across paid, owned, and earned channels.
The Action Engine turns models into motion—and makes personalization scalable.
Why This System Works
The Intelligence Factory isn’t a product. It’s a system. It works because it builds on what you already have:
- Your cloud data warehouse
- Your team’s analytics and marketing capabilities
- Your existing orchestration stack
It introduces structure without introducing bloat. It respects data governance. And it delivers measurable results fast.
We’ve seen brands launch net-new use cases in 30 days, reduce cost per conversion by 25–40%, and increase personalization speed across every channel.
Most importantly, they stop guessing. The Intelligence Factory gives them a roadmap for execution, not just another dashboard to look at.
Ready to Build Yours?
If your data is still sitting in silos—or your models aren’t making it into market—you’re leaving growth on the table.
Actable helps brands build an Intelligence Factory that connects raw signals to real business outcomes, faster.
