Intelligence Factory
Our Capabilities
- - - Core Practice Areas
  - - Our core practice areas are designed to meet an enterprise at any stage in their customer data journey, from discovery, to implementation, to analysis and enrichment.
    - Tech & Data Strategy
      
      Data Engineering
      
      Platforms
      
      Marketing Analytics
  - - Google Cloud Services
      Boost your digital strategy, transform analytics, and migrate your marketing analytics with our Google Cloud expertise.
      
      Technology Partners
      We partner with leading technology providers to design and deploy customer data strategies.
    - Client Stories
      Learn how Actable has enabled leading enterprises to maximize customer data value.
Outcomes
Company
- - - Company
  - - The Customer Data Accelerator: Pioneering the last mile of transformative data outcomes.
      
      Overview
  - - Meet the Team
      Careers
      News & Press

The foundation of the Intelligence Factory—built in your cloud and ready for activation

Customer Intelligence Hub

The Customer Intelligence Hub is where customer analytics begins.

It’s a client-owned data foundation that transforms raw behavioral, transactional, and CRM signals into structured, unified customer views. The Customer Intelligence Hub is optimized for identity resolution, predictive modeling, and activation across any downstream tool.

With the Customer Intelligence Hub in place, you can:

Consolidate siloed data into a single source of truth
Stand up production-ready intelligence pipelines in weeks rather than quarters
Apply real-time lead scoring to convert high-intent prospects faster

Own the “Customer101” – a rapid time-to-value single customer view that unlocks enterprise value.

Schedule a call to learn more

What we deliver

Cloud-native data pipeline
Built for BigQuery, AWS, Databricks, or Snowflake. Designed to support analytics, activation, and reporting.

Identity resolution and entity stitching
Connect unknown and known customer signals. Link events, conversions, purchases, and profiles into a single source of truth.

Composable customer data model
Create scalable attributes used for segmentation, targeting, and prediction.

Activation-ready architecture
Data is structured for orchestration platforms, CDPs, ad tech, and journey tools.

The Results

8–12 weeks to deliver a unified customer view, replacing fragmented data silos with a single source of truth.
5–10x faster deployment of analytics pipelines, enabling segmentation and predictive modeling
15–25% improvement in conversion efficiency from real-time scoring and routing of high-intent leads.
Activation-ready data architecture that supports faster segmentation and personalization across channels.
Long-term cloud ownership with measurable short-term business impact.

Client Highlights

#Publishing

From Siloed Data to Growth: Building a Customer Intelligence Hub

A century-old publishing leader with a multi-billion-dollar portfolio faced a challenge common across media. With more than 20 publications ...

See the Data

#Retail

Unifying Customer Data in BigQuery for Smarter Analytics and Activation

Introduction For many brands, unlocking the full potential of customer data remains a challenge. Without a unified view ...

See the Data

#Travel

Real-Time Lead Scoring with Vertex AI and BigQuery: Accelerating High-Intent Conversions

For marketing and sales teams, speed is critical. When you can’t identify high-intent leads in real time, ...

See the Data

“The Intelligence Factory takes raw data inputs—browsing behavior, app interactions, engagement history—and turns them into great data that are ready for enterprise-scale activation.”

Matt Greitzer

Co-Founder and CEO

Hear From Our Experts

“The Intelligence Factory takes raw data inputs—browsing behavior, app interactions, engagement history—and turns them into great data that are ready for enterprise-scale activation.”

Meet the Team Schedule a Call