The Challenge
A major financial media company was in the process of implementing a Customer Data Platform (CDP), needing strategic support to maximize their investment and best unify their data for consumer activation.
Solution
- The Actable team worked in tandem with the CDP vendor in project management to keep deployment and use cases on track for launch.
- The Actable team ranked seven use cases in terms of effort and impact to establish the top three priority use cases to move forward with in implementation based on a combined metric of use case ranking.
- The Consulting team created ~80 attributes in the CDP for audience segmentation in platform for use case enablement for identifying registered and unregistered users within their ecosystem.
Results
- Actable accelerated the building of a strong foundation of attributes and baseline plan for future use cases, as the client continues to work with the CDP.
- Actable established paid media suppression lists, which resulted in 5x better match rates in platform than prior to using audiences for suppression.
- The Client saw close to an 80% decrease in consumer acquisition cost and over a 50% increase in paid social subscriptions within the first 6 months of their CDP implementation.
