Actable is proud to be a first-time sponsor of the The MarTech Spring Conference, scheduled for March 28-29th.  There is a ton of great content at this conference, but we’re particularly excited about the session below.


Join Actable & Electrolux on March 29th at 12:15 PM Eastern/9:15 AM Pacific, as they share “How Electrolux created an analytics roadmap to power first-party data activations.


More on the session:

Customer analytics is too divorced from marketing activations. CDPs and other technologies that leverage first-party data can bring these two worlds closer.

Join Craig Howard, Chief Solutions Architect at Actable, and Erica Campbell, Global Consumer Data & Analytics Director at Electrolux, to learn how Electrolux built a digital transformation around consumer data.

After this session, you’ll be able to:

  • Understand what a best-in-class analytics roadmap looks like
  • Ideate on use cases from customer data already residing in your customer database
  • Envision how analytics & marketing technologies can power impactful marketing use cases
  • Evaluate technology investments according to your business objectives for customer data


More About Craig Howard:

Craig has 25 years of experience delivering multi-channel enterprise marketing technology solutions. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation.  Prior to joining Actable, Craig led Merkle’s solution architecture team as Chief Solution Architect. He was responsible for design of marketing technology solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments.


More About Erica Campbell:

Erica Campbell leads consumer data and analytics as a practice for Electrolux’s global marketing division based in Stockholm, Sweden. She has 25+ years experience in CRM, analytics, and media planning & buying, both in Brazil and internationally. Prior to Electrolux, Erica served leadership functions in marketing and digital analytics in both the agency landscape and the beauty/CPG industry.