Actable CEO and co-founder Matt Greitzer joins the Revenue Boost: A Marketing Podcast to break down how enterprise brands can turn siloed customer data into predictive intelligence that drives real business results.
Drawing on two decades in media and data strategy, Matt explains why most brands don’t have a data problem—they have a structure problem. Until customer data is unified and organized, AI and personalization won’t deliver the promised results.
“It’s rarely a data shortage—it’s a structure shortage,” says Greitzer. “Without the right foundation, even the best data can’t drive action.”
In the episode, Matt and host Kerry Curran discuss:
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Why customer data is still underleveraged in most organizations
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How Actable’s Intelligence Factory helps brands reduce CAC and churn
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Real-world use cases, including $60M in churn prevention and optimized catalog spend
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The importance of aligning IT and marketing around data readiness
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What to do if your ESP is still your database
Listen on Spotify, Apple, Amazon Music, or wherever you listen to podcasts.
Watch on YouTube
