FOR IMMEDIATE RELEASE
New York, NY. August 30, 2024— Actable today announced that it has achieved the Marketing Analytics – Services Partner Specialization in Google Cloud Partner Advantage.
This important specialization proves that Actable has demonstrated expertise and success in using Google Cloud to bring business and marketing data together for a holistic view of marketing’s performance and business impact. This work includes using BigQuery and Google’s machine learning capabilities to generate predictive audiences, marketing performance reporting, and actionable customer insights leveraging customer data.
The Partner Advantage program is designed to provide Google Cloud customers with qualified partners that have demonstrated technical proficiency and proven success in specialized solution and service areas.
Actable’s path to this selective designation was paved by projects like:
- Helping Cuyana, a luxury fashion brand, unlock its first-party data using Predictable, our predictive AI model built on the Google Cloud Platform, leading to more accurate marketing segmentation, data-driven decisions, and enhanced analytics capabilities.
- Modernizing the marketing tech stack for Fresh Tracks Canada, an adventure travel company, to boost customer engagement and sales.
“At Actable, we pride ourselves on our ability to help organizations create data driven insights into their audiences and how their customer experience programs perform. By building a team focused on Google Cloud and Google Marketing Platform, we are able to accelerate our delivery of marketing analytics solutions. Achieving this specialization validates our approach and we are proud to partner with Google to help drive meaningful business outcomes.” – Craig Howard, Chief Solutions Officer.
Actable’s solutions are available today. Interested CMOs, CIOs, CDOs, and data engineers can learn more at: https://actable.com/google-cloud-services
About Actable
Actable is a customer data accelerator that helps businesses organize, activate, and analyze customer data to create outsize enterprise value. It’s our job to help our customers understand their customers because we believe that access to better customer data leads to better customer experience, better enterprise responsiveness, and greater enterprise value.
For more information, visit actable.com, read our client stories or follow @actable on LinkedIn
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For media inquiries, please contact:
Craig Schinn
+1 516 459 6288
