Actable is thrilled to welcome Michael Baumgaertner to its leadership team as co-founder. Michael brings with him a decade of cross-functional experience on both the buy and sell sides of marketing technology, with previous stints at Dentsu Aegis Network, Accordant Media, and the Rubicon Project. As Actable scales its client-focused offerings, Michael’s experience in stewarding clients toward meaningful outcomes will provide critical strategic leadership and direction.

Craig Schinn, Actable co-founder, stated, “We are thrilled to have Michael join us.  He’s a world class leader who understands the value of customer data in marketing activations.  Michael has helped to scale a company from the ground up.  His deep knowledge of the digital marketing landscape and collaborative, positive attitude are a boom for our clients and our culture here at Actable.”

“Marketers are ready for the next wave of innovation when it comes to their owned data. With the right technology, strategy, and execution, first party data really does have the power to transform marketing results and customer experiences, and that’s what Actable is out to deliver.”