A content-to-commerce production and distribution network required a ground-up approach to building a content-to-commerce data framework, which would enable them to link content consumption with e-commerce transaction. Linked data points could then be used to create audience criteria, which could be retailed alongside media packages for targeted advertising and sponsorship purposes.
Actable designed an end-to-end platform solution that used a CDP as a central node to synthesize and syndicate data between:
- Media Distribution Platforms
- 3rd Party Data Feeds
- Data Systems
- Advertising Platforms
- The resulting solution uses the CDP to organize users into deployable audiences based on rules-based triggers sitting on both the inbound and outbound data pathways.
- Data normalization on inbound data pathway optimizes data warehousing costs, while outbound syndication can be used for targeted media campaigns.
Current Projects: TBD Pending Funding