The Challenge
A content-to-commerce production and distribution network required a ground-up approach to building a content-to-commerce data framework, which would enable them to link content consumption with e-commerce transaction. Linked data points could then be used to create audience criteria, which could be retailed alongside media packages for targeted advertising and sponsorship purposes.
Solution
Actable designed an end-to-end platform solution that used a CDP as a central node to synthesize and syndicate data between:
- Media Distribution Platforms
- 3rd Party Data Feeds
- Data Systems
- Advertising Platforms
Results
- The resulting solution uses the CDP to organize users into deployable audiences based on rules-based triggers sitting on both the inbound and outbound data pathways.
- Data normalization on inbound data pathway optimizes data warehousing costs, while outbound syndication can be used for targeted media campaigns.
Current Projects: TBD Pending Funding
